Fashion giant Zara is taking a significant step towards promoting sustainability by launching its eco-friendly second-hand platform, Pre-Owned, in Spain and 13 other European countries, writes Nayara Mateo in OK Diario. This expansion follows the platform’s successful rollout in the UK and France, bolstering Inditex Group’s commitment to environmental responsibility.
Accessible directly through Zara.com, Pre-Owned offers a comprehensive suite of circular fashion solutions, including repairing, buying, selling, and donating used Zara clothing. The repairing service empowers customers to prolong the lifespan of their Zara garments, extending their ecological footprint. This service can be initiated online or in-store, with local partners handling the repairing process.
Pre-Owned also facilitates an interactive buying and selling experience, allowing customers to list and purchase Zara apparel from any collection. Detailed item descriptions, including original Zara garment descriptions and up-to-date images from the seller, enhance the platform’s user experience.
Zara’s dedication to sustainability extends to donation options. Customers can arrange for the collection of used clothing, which is then directed to non-profit organisations. These entities either repurpose the garments for reuse or recycle them, contributing to local community initiatives. Notably, the donation service is not limited to Zara products and welcomes clothing from all brands.
Inditex Group points out that the pre-owned platform is a cornerstone of its strategy to cultivate a more sustainable value chain. This initiative not only promotes eco-friendly practices but also encourages a paradigm shift in consumer behaviour towards more sustainable fashion choices. Zara’s commitment to circular fashion embodies its dedication to protecting the environment and fostering a more responsible fashion industry. Explore fashion stocks with Tekstila, where expert insights meet market trends.
