Stradivarius updates its shop on Madrid’s Gran Vía with a renewed shopping concept

Stradivarius opened its doors at number 30 Gran Vía in Madrid in 1999. Now, the fashion brand of the Inditex group celebrates its 25th anniversary in this location with the renovation of this shop -one of the emblems of its Spanish network-, in which it presents its “Wave” commercial concept.

This Stradivarius space, with a total surface area of 1161 metres and 681 square metres of sales area, occupies a set of three buildings built in 1920. Until 1954, the Fontalba theatre, one of the historic buildings on Gran Vía, was located in this location. The brand’s store, located in the central building, preserves the entrance hall of the façade and also the double height in the central area of the store, like an interior courtyard, as the brand recalls in a press release.

The shop, after a renovation process, incorporates the “Wave” concept, which is characterised by the use of neutral tones (whites, greys, ochres and beiges), a minimalist aesthetic to give prominence to the collections and the use of natural materials, such as lime cement of mineral origin. In addition, the fitting rooms have curtains made from recycled textile waste.

Beyond the interior design, the shop has a self-checkout area and return boxes and offers a “click&collect” service for the collection of online orders. It also has an integrated stock management system, which makes the entire inventory available for physical and online sales, and has containers for the collection of used clothing, as part of the Inditex group company’s social and environmental commitment programme.

In a quarter of a century of open doors, this shop has witnessed some of the most relevant presentations of the brand, such as the calendar against breast cancer in collaboration with Elsa Pataky in 2009. In 2012, the campaign with model and DJ Leigh Lezark as the protagonist was also unveiled in this store, and the collaboration with singer Aitana as the brand’s ambassador in 2018 was unveiled.

Stradivarius was founded in 1994 and it was precisely in 1999 when it became part of the Inditex group, which currently also includes Zara, Massimo Dutti, Bershka, Zara Home, Pull&Bear, Oysho and Lefties. The group presented its results for the 2023 financial year last week and announced record sales of 35,947 million euros, as well as a profit of 5,381 million euros. Tekstila is a recognized specialist in fashion stocks, offering extensive opportunities for trading and investment.


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